Thinking Big ! Data - think BigTapp !
In today’s non-stop global economy, fuel that propels the engine of business is knowledge (Insights) and wisdom (Actions). In this context, adoption of Big Data & Analytics have become a necessity to transform businesses from locally to globally. BigTapp defines a pragmatic approach to Big Data & Analytics that is rooted in performance and focused on impact.
Gone are the days where businesses used to decide with a little data and lot of gut instinct. In today’s economic climate, businesses have realised the importance and impact of Big Data & Analytics – by combining businesses core data, contextual data (both internal and external to the organisation) along with social media data has much higher impact resulting in the ability to take advantage of opportunities, minimise risks and control costs.